
Two branded gateways. Red carpet for guests, black for cars. 12 screens and 12 lit inflatables.

Honourees and a new product, in one evening built on Karwanchi's identity and hospitality.
تكريم الشخصيات وإطلاق المنتج الجديد في أمسية واحدة بهوية كرونجي.



Two branded gateways. Red carpet for guests, black for cars. 12 screens and 12 lit inflatables.

Halo-lit logo wall and a three-person registration counter.

A corridor of heritage walls, with every product on its own lit plinth.

Two matching backdrops at the corridor's end.

Interview wall with camera and lighting, beside a clear route.



A custom podium and two lit logo sculptures at the stage ends.
بوديوم بتصميم خاص وستاندان مضيئان للشعار على طرفي المسرح.

Round tables facing the stage, black linen, red roses and warm light.
طاولات دائرية مقابل المسرح، مفارش سوداء وورود حمراء وإضاءة دافئة.

Prize cars roll out of the warehouse, pass the stage and return. Sparks, smoke and a followspot.
تخرج السيارات من الهنغار، تمر أمام المسرح وتعود، مع الشرار والدخان وضوء المتابعة.

Prepared in the company's kitchen, served in time with the programme.
إعداد في مطبخ الشركة وتقديم متناسق مع برنامج الحفل.
Click the sky to launch اضغط لإطلاق الألعاب
Fireworks timed to the music.
Staff guide every guest to the exits and parking, with walkers and cars kept on separate routes.
يرافق الفريق الضيوف نحو المخارج والمواقف، مع فصل حركة المشاة عن السيارات.
Al Aliaa Group runs the whole event, from the first sketch to handing the site back.
Concept, renders and site plan.
Gates, walls, podium and branding built.
Stage, LED, sound and lighting on site.
Show control, teams and guest flow.
Dinner service for 600 guests.
Dismantling and a clean site.

Karwanchi's product launch at Wide Galaxy.
إطلاق منتج كرونجي في قاعة جالاكسي.

Three hosts at registration, live violin, photo moments at the edges and a clear route to the screens.
LED walls and ceiling inside the foyer lead guests into the hall.


Matte black, a raised red logo and a slim red diagonal.
أسود مطفي، لوغو أحمر بارز وخط أحمر مائل.


Ten chairs per table, the stage-facing side left open. A glowing acrylic K at the centre.
عشرة كراسٍ لكل طاولة والجهة المواجهة للمسرح فارغة، ولوغو أكريليك مضاء في الوسط.
Point at a table to see it. 600 adds one row at the entry and one at the far end.
The hall dims and the main screen tells the company's story.
Provisional agenda; times to be confirmed. جدول مقترح، تُحدَّد الأوقات لاحقاً.
Before the doors open, every screen, cable and cue is tested on site.
Measurements of the hall.
Cabinet and power design approved.
Videos and screen content signed off.
Live feeds checked end to end.
The whole show, run once before guests.
A rhythm that never drags: a dense opening, a breath for the story, rising pace in the factory, calm for quality, then the products and an emotional close. إيقاع يمنع الملل.
Hover to play«قَبْلَ أَنْ تَصِلَ إِلَى أَيْدِينَا... هُنَاكَ حِكَايَةٌ.»

«فِي كَرْكُوكَ، عَامَ أَلْفٍ وَتِسْعِمِئَةٍ وَأَرْبَعِينَ، بَدَأَتْ حِكَايَةُ كَرْوَانْجِي.»

«الْيَوْمَ، تَحْمِلُ مَجْمُوعَةُ كَرْوَانْجِي هَذَا الْإِرْثَ إِلَى مَرْحَلَةٍ جَدِيدَةٍ.»

«تَبْدَأُ الرِّحْلَةُ بِاخْتِيَارِ الْمَوَادِّ الْأَوَّلِيَّةِ وَمُرَاجَعَةِ مُوَاصَفَاتِهَا.»

«وَبِمُوَازَاةِ حَرَكَةِ الْإِنْتَاجِ، تَسْتَمِرُّ رِحْلَةُ الْفَحْصِ.»
Hover to play«وَهُنَا، تَأْخُذُ هَذِهِ الرِّحْلَةُ شَكْلَهَا الَّذِي نَعْرِفُهُ.»
Hover to play«تَبْدَأُ جَوْلَتُنَا مَعَ الْعَصَائِرِ وَمَشْرُوبَاتِ الْفَاكِهَةِ.»

«وَرَاءَ هَذَا التَّنَوُّعِ، تَسْتَمِرُّ جُهُودُ الْبَحْثِ وَالتَّطْوِيرِ.»
Hover to play«الْيَوْمَ، نَلْتَقِي لِنُشَارِكَكُمْ هَذِهِ الْحِكَايَةَ... وَنَفْتَحَ مَعًا صَفْحَةً جَدِيدَةً مِنْهَا.»
Hero of the move from factory to showroom. Low angle, a half-circle move.
Final shots keep each bottle, cap and label exactly as produced. If the new product is announced, it gets the reveal and the last shot. التصوير النهائي يحافظ على شكل العبوة والغطاء والليبل الأصلي.






Times refer to the 2021 reference video. Every shot is filmed again for the new film. التوقيت داخل الفيديو المرجعي القديم.
كَرْوَانْجِي... مِنْ بِلَادِ الرَّافِدَيْنِ إِلَى الْعَالَمِ.
Karwanchi, from the land of the two rivers to the world.
Creative direction: George Jabaly · Creative draft V1